Numbers 10 Research Co., Ltd.
http://www.numbers10research.com/
Services provided;
RESEARCH CONSULTING & DESIGN
Copy/Advertising Testing
Research involving the development, screening and/or evaluation of television, print, radio or outdoor copy/advertising regardless of the form it is in e.g.., story boards, rough or finished film, concept boards, etc.
Advertising research includes recall, persuasion, advertising-product claims and/or communication tests whether tested on air (through a On-Going Monitoring), in a forced exposure situation or some other setting.
Concept testing
Development, screening and/or evaluation of product ideas, basic positioning, white card concepts, etc. It can be qualitative or quantitative or combined both methods.
Idea Generation
Synectics brainstorming or other types of creativity sessions which is meant to generate new product ideas and/or ideas for repositioning/improvement to existing products.
Product Performance Audit
Blind and/or identified testing of Clients and their major competitorís products taken from store shelves/in-market in order to profile the client products actual strengths and weaknesses versus competition.
Product/Concept-Product Testing
Research involving some aspect of the product whether it involves a formula change for cost reduction, ingredient substitution from a new supplier, a new flavor/fragrance, etc. being tested. It may be qualitative or quantitative. This type of research method is aimed to help clients manage the risk of new product development and innovation and ultimately improve their return on their investment including identify if it is worth investing in an idea, discover how to make a concept more appealing, optimize the mix and forecast potential sales volumes. So, we offers research expertise in the following areas.
• New product development
• Concept testing and evaluation
• Packaging evaluation
• Price elasticity studies
• Product profile assessment
R&D Consumer Research
Research typically conducted by the R&D department to provide diagnostic guidance to product development. This category is broadly defined and encompasses trained sensory panels. Employee testing and consumer tests.
Qualitative Research
Our repertoire of Qualitative Research methods:
•Interview-Techniques
•Explorative and projective interviews
•Ethnographic interviews/ 'A day in the life' visits
•Semi-structured interviews
•Pair-interviews
•Group techniques
•Focus groups
•Mini-groups
•Communication-Strategy-Analysis
•Copy pre- and post-tests
•Product clinics
•Mystery-Shopping
Advertising/Brand Tracking
Research that measures consumer brand and/or advertising awareness usually across different periods of time. This category should include studies used to monitor ongoing category activity as well as the progress of new product introductions and brand relaunches/revitalizations.
Sales/Customer Satisfaction Surveys
Research conducted among the trade to measure the satisfaction and attitudes toward manufactures' service and their product
Professional Surveys
Tracking research conducted among professionals e.g. dentists, dental hygienists, pharmacists, doctor, physician etc., to measure awareness and attitudes toward various marketing efforts.
Attitude and Usage
Large scale quantitative research that examines the image of all the major brands in a particular category in order to identify the market structure. Also includes a profiling/description of the consumers in the category based on their demographic, attitudinal, behavioral and/or lifestyle characteristics so that different consumer segments can be targeted for various marketing programs.
Dosage/Use-up Rate Studies
Research specifically designed to measure how much product is being dosed and/or used per occasion, over time, under different conditions, etc.
Equity Research
Equity research involves obtaining an understanding of what the brand name means or currently ìstands forî among consumers both functionally and emotionally. This learning can be used for identifying possible repositioning strategies or for determining the viability of potential line extensions.
Habits & Practice
Fundamental learning on the habits (e.g.. how often does someone use mouthwash, use hair conditioner or apply deodorant , etc. and specific practices (e.g.. how often does someone visit the dentist). Behaviors studied might be as specific practices as to record the length of time respondents actually rinse with mouthwash or use hair conditioner. This type of research often includes information on the incidence and frequency of specific behaviors that are then tied to consumer areas of dissatisfaction.
Trends/Competitive intelligence
Any research used to identify and or track demographic, attitudinal, lifestyle,
economic and/or behavioral trends as well as competitive activities including new product launches, repositioning, etc.
CAR-POOL RESEARCH
Car-Pool Research is a type of survey (done regularly by most large market research companies) on which organizations can place a few specific questions.
While others call "Omnibus Survey", as it's like a bus, on which a lot of people can travel at once.
We'd rather name Car-Pool Research as a bus does not limit to anybody, but we are quite picky and would like to choose passengers to come along with us.
This means, we care for QUALITY / EXCLUSIVITY and provide you with exceptional service and value for money.
Car-Pool Survey provides the benefit of proprietary research at a shared cost but the saving do not limit the value of the research.
It is Value for Money; the beauty of Car-Pool research is that it is a shared data collection tool where there are few compromises on sample design so you can be sure you'll reap the benefits of a fast, reliable and cost-effective service for your selected questions.
CONTACT INFORMATION
Numbers 10 Research
7th Floor, Room 7-01, Ploenchit Center Building, 2 Sukhumvit Rd., Klongtoey, Bangkok 10110 Thailand
Tel : +662-6567921 | Fax : +662-6567931
WWW http://www.numbers10research.com/
Facebook : Numbers 10 Research Co., Ltd.
Advertising research, Concept testing, Idea Generation, Product Performance Audit, Product/Concept-Product Testing, R&D Consumer Research, Qualitative Research, Interview-Techniques, Explorative and projective interviews, Ethnographic interviews, 'A day in the life' visits, Semi-structured interviews, Pair-interviews, Group techniques, Focus groups, Mini-groups, Communication-Strategy-Analysis, Copy pre- and post-tests, Product clinics, Mystery-Shopping, ทำวิจัย การตลาด วิจัยตลาด วิจัยผู้บริโภค วิจัยสินค้า วิจัยผลิตภัณฑ์ บริการวิจัย รีเสิร์ช การทำรีเสิร์ช การทำวิจัยเชิงคุณภาพ การทำวิจัยเชิงปริมาณ การสุ่มตัวอย่าง การทดสอบสินค้า การหากลุ่มตัวอย่าง การหากลุ่มเป้าหมาย การสัมภาษณ์ การสัมภาษณ์กลุ่มตัวอย่าง การสัมภาษณ์เชิงวิจัย การทำแบบสอบถาม การออกแบบแบบสอบถาม การสร้างแบบสอบถาม การใช้แบบสอบถาม การเก็บผลวิจัย การเก็บผลจากแบบสอบถาม การสุ่มตัวอย่างจากแบบสอบถาม การกำหนดขนาดกลุ่มตัวอย่าง การเลือกลุ่มตัวอย่าง การพัฒนาแบบสอบถาม การทำแบบสอบถามกับผู้บริโภค
